An Interview With A Make Up Artist – Jaydeen Sarah Clark Spills The Tea On What It’s Like To Be A Make Up Artist in 2019

Ever wondered what it’s like to be a make up artist? Jaydeen Sarah spills the tea on life in the profession and the challenges on the way in my new post 🌈


Jaydeen Clark, a 22 year old from Sunderland, is a freelance make up artist who is currently studying for a Fashion, Theatrical and Media Hair and Make Up degree in Leeds.

With 15.4k Instagram followers (and counting) her following love her original content and unique designs. Jaydeen creates her own face charts from scratch and brings her trends to life. She also creates digital logos for brands and individuals like herself for £10 each. Many talents!

I had the pleasure of interviewing Jaydeen about what it’s like to be a make up artist.

When did you first start wearing make up yourself?


When did you start doing it on other people?

I started at 17 and I only changed £5 for it. I was doing a-levels at the time and used make up as an escapism from the stress of studying, but then I realised I had a thing for make up artistry and I really loved doing it and I loved the way it made people feel after.

What was the hardest challenge going from that point to where you are now?

That would be seeing other people appear to go further than me, when I work ten times as hard. Self doubt is a major factor, that’s definitely a big challenge.

What’s the most rewarding element in being a make up artist?

I have different reasons for all the different sections of my work! From an Instagram perspective, I think big brands supporting me and sending me PR is amazing as it makes me feel really successful.

When I freelance, I love seeing my clients faces at the end when they’re happy over what I’ve done and seeing them take selfies and feel genuinely good about themselves!

In the fashion and film sector, it’s really rewarding to see my looks on TV or on a catwalk.

Where do you see yourself in 5 years?

I hope that all of my dream brands recognise me and support me so that I can make a living from Instagram. I would love to be able to do it everyday. I would also love to be working within fashion shows and catwalks such as London Fashion Week. The main goal is to build up a big enough client base to be able to have my own studio and make everyone feel confident and beautiful everyday.

What’s your favourite make up brand and why?

My favourite make up brand would definitely be colorpop because the products are literally so pigmented and blend-able! They release a new set of products every single week or two, which gives us all inspiration to work with the colours.

They’re the only brand that have been so supportive so far. They don’t put people up to compete against each other on PR, if they think you’re worthy they’ll put you on the list, I love them for that.

What advice would you give to someone who wanted to start out as a make up artist?

I think just don’t look at your competition, you have your own talents that people would look up to, just keep going and shut out the voice in your head that tells you there’s no way you’ll make it.

I had the pleasure of Jaydeen doing my make up for my graduation day and I absolutely loved it! She does exactly what you ask but better. I couldn’t recommend her enough!

Here is my graduation make up by Jaydeen.

Jaydeen’s links:

– Instagram:
– Facebook: jaydeensarah
– Use code 5JAYDEEN for money off colour pop cosmetics.

You can contact Jaydeen for a make up appointment or a digital logo design on her Instagram or Facebook page.

* all photos are curtesy of Jaydeen Sarah’s Instagram page.

Thanks for reading.


What Is Imposter Syndrome And How Can We Overcome It?

You’ve just achieved one of your major goals and you should be happy, but the voice in your head says, are you really qualified for that? Who gave you the permission?

This fear can be utterly paralysing… but maybe it doesn’t have to be that way?

I was walking to my seat at graduation, a day of feeling proud of your achievements and celebrating your success. I sat in my seat and thought what if they don’t call my name? What if they finally realise that I’m not clever enough for my degree? I believed that whenever I got my results they must have been wrong. I genuinely believed it was just me that felt this way and I never knew there was a term for it until recently.

It can hit at any time but it’s mainly due to successes such as new careers. I had my first interview since graduating and was convincing myself in my head that I’d lied on my CV and that my qualifications aren’t correct or they’re not legit when actually, they definitely are.

What is Imposter Syndrome?

Imposter Syndrome is a type of psychological pattern that makes you feel as though your accomplishments aren’t as they seem. It creates a sense of self doubt through a persistent internalised fear that you’re a fraud. Such as, putting your successes down to luck. Despite external validation from others, those with imposter syndrome lack internal acknowledgements of their own accomplishments and achievements. This can be caused by the drive to succeed, fear of failure and feeling guilt for your success.

Imposter syndrome was first described by Dr Pauline Clance in 1985 as she described the phenomenon as experiencing intense feelings of guilt that their achievements are undeserved and that they will be eventually exposed as a fraud.

Personally, I believe that doubt is healthy in small amounts as it helps us find room for improvement and self development. Imposter syndrome comes from a natural desire to succeed which starts of as healthy, but sometimes can be taken over the line to self destructive. This can be caused by your (false) belief in your own intellectual inadequacy which in turn leads you to anticipate your own failures which can spiral into a load of confidence problems.

The truth is that anyone from all walks of life can suffer from imposter syndrome. Billionaire Mike Cannon Brookes told ABC News in an interview that most days he still feels as though he doesn’t know what he’s doing, despite being CEO of Altassian.

I started researching the topic of imposter syndrome because I didn’t even know there was a term for it. It’s something I’ve experienced often that I’ve always put down to my anxiety disorder but it turns out it has a complete separate classification. I started my research and thought maybe there’s a lot of people that haven’t heard of it? Which inspired this post.

Amy Cuddy and the notion of presence.

I recently read a book by social psychologist, Amy Cuddy called ‘Presence: Bringing your Boldest Self to Your Boldest Challenges‘.

“Fake it until you become it” The essence of this idea is that sometimes we have to trick ourselves into seeing what we are and what we’re capable of. We’re not tricking others, because they have no reason to believe we’re not capable. We’re standing in our own way, which is why we have to fake ourselves from time to time” – Presence, Amy Cuddy.

Amy says that both men and women can suffer from imposter syndrome, even though it is typically described as a problem felt by females only. This often happens by stereotype backlash as she states that, “men who deviate from the strong assertive stereotype” punish themselves for failing to conform to societies expectations. Women can also suffer from stereotype backlash if they appear to masculine in the workplace.

Self Affirmations

Amy Cuddy’s research into body language and body chemistry revealed that we can change perceptions of others by simply changing the position of our bodies. Cuddy calls this ‘Power Posing’ and in 2012 she spoke at a TEDx talk – ‘Your Body Language May Shape Who You Are.’ Watch it: here

FYI, if you’re into self improvement books I definitely recommend this one!

You can purchase it: here.

What can we do about it?

I spoke to certified professional ghost writer, published novelist and TEDx speaker, Joshua Lisec about his advice on overcoming imposter syndrome and he told me that “The struggle you’ve had with trying to land clients, getting that promotion, or saying yes to yourself…it’s not because you aren’t any good at what you do or because you’re “bad” or “not enough …

“it’s not because you’re thinking too highly of yourself. Imposter Syndrome is what you’re dealing with. Remember the oh-so-nerdy theory of cognitive psychology called the Dunning-Krueger Effect tells you that, if you’re doubting your own abilities, you’re most likely pretty damn good at what you do.”

I asked Joshua about his personal advice on overcoming said Imposter Syndrome and he told me that, “For me, overcoming imposter syndrome involved third-party feedback that yes, I did in fact know what I was talking about and that my story is worth seeing and hearing…that what I have accomplished is indeed as impressive as I personally believe it is.

“Giving a TEDx Talk did all of that for me at once. If you are battling imposter syndrome, the best thing you can do is share your story on stage or in print and see what people say. Oh, sure, there are haters, but the effect of overwhelming positive feedback means they don’t matter. You stop noticing the negativity after a while.”

Watch Joshua’s TED talk – here

Quick Tips on Overcoming Imposter Syndrome

– Don’t focus on negatives – one failure does not mean that we lack in our skils. Failure is a necessity to our growth.

– Tell yourself everyday: “I deserve my success” If your best friend said she didn’t deserve her success, you’d be furious! Of course she does? She’s the most talented and deserving girl ever!! …. so why can’t you see that in yourself? Be proud of who you are and what you have achieved.

– TALK: Amy Cuddy states in her book that most of us are walking round feeling like imposters but that we feel too ashamed to admit it. The more that we talk about it, the less we can carry the burden of feeling this way.


Blouse: Zara – SIMILAR

Skirt: Topshop – SIMILAR

Boots: Topshop – SHOP

Phonecase: Ideal of Sweden * – SHOP

(Use code ID20-WZ983 for 20% off Ideal of Sweden)

Hair clip: Primark – SIMILAR

* Any links marked with an astrix means they are affiliate. This means that I will earn a small amount of commission for any sales used through that link but it won’t cost you any more. All opinions are my own.

Beauty Hacks: That Summer Glow | Summer Make Up Look *

Want to know how to fake that summer glow? I have all the secrets for the perfect summer time make up look. ☀️

*this post contains products that were gifted to me in PR for modelling purposes. All opinions are my own as always.

In this post, I’m going to be sharing the top products and top tips to create the perfect summer glowing make up look.


I always think that great make up starts with good skin care and my favourite products for creating glowing skin are definitely:

  • Pixi Glow Tonic
  • Mario Badescu Rose Spray
  • The Ordinary Peeling Solution

Liquid Highlighter

This works as a great base to apply before your foundation to create a glowing and healthy looking complexion. Sometimes I use it like a primer and sometimes I use it by mixing it in with my foundation. I used the Jeffree Star Cosmetics Skin Frost for this look underneath my foundation to create a glowing base. I then put on some revolution full coverage foundation on the areas that needed concealing and then I used the stick foundation everywhere else.

Gold Hues

Gold is the epitome of summer so it seemed only fitting to add some into this look. On my eyes, I patted on some gold eyeshadow from the Jeffree Star Cosmetics Thirsty Palette in shade filthy rich.

Filthy Rich from the Thirsty Palette – swatched.


For summer looks, I always go mad on the bronzer! I love to look tanned in summer so for this look I actually used two different bronzers. Firstly, I used the Benefit Hoola Bronzer to contour out my cheeks and forehead and jaw line. Then, I went over the top with a large fan brush with the Rimmel London Bronzer for a more natural appeal.


Anyone that knows me, will know that I LOVE Highlighter. I can’t go a day without it and I really think that less is more is a lie when it comes to Highlighter. More more more! I used the Jeffree Star Cosmetics Skin Frost in Summer Snowcone and also the Revolution Highlighter in Golden Lights.

Faux Freckles

I have always been envious of those with freckles! I just think they’re so so beautiful! I added some faux ones to my face for this look using the Anastasia Beverly Hills Brow Wiz. I pressed the pencil into my skin and spinned the end a little to create a more natural look and not perfect circles – to ensure they appear more natural.

A Killer Lip

The lipstick I have worn for this is from Antipodes in the shade ‘ South Pacific Coral.’ This shade is perfect for summer due to its coral hues and glossy finish. Antipodes is an organic, unique brand that uses sustainable ingredients to create their products.

[gifted product]

Check out Antipodes – HERE


Jeffree Star Cosmetics: Liquid Frost SHOP

Revolution Foundation: SHOP

Revolution stick foundation: SHOP

Revolution concealer: SHOP

Rimmel London Powder: SHOP

Benefit Hoola Bronzer: SHOP

Rimmel London Bronzer: SHOP

Jeffree Star Cosmetics Skin Frost: SHOP

Revolution Highlighter: SHOP

Jeffree Star Cosmetics Thirsty Palette: SHOP

Benefit Roller Lash Mascara: SHOP

Anastasia Beverley Hills Brow Wiz: SHOP

Antipodes Lipstick: SHOP *

I hope you enjoyed reading this post! Let me know what you think of the look in the comments section.

What are your favourite products to use on a summer make up look? Let me know!

All my love,

Becca. X